Tuesday, April 8, 2008

What happened to the wall clock

During a routine conversation among my friends we suddenly thought about the wall clock. The proud wall clock which used to have a principal place in the older house holds is now nowhere near its prime time importance. During my school days clock used to be an integral part of our life. It was one of the first equipment my dad has baught for our household. Right from my dad's office timings to my sister's school timings; everything has been decided by his majestic bells.

May be this is one industry which was not able to keep pace with change in market place. A re-branding or changed product placing might have helped the wall clock industry. Same way some simple innovations like having some instant glue for keeping the clock on the wall instead of the old fashioned keyholes might have gone long way in addressing concern about ruining the wall in many modern houses and flats. Looking at the way how titan was successful in placing the watch as an aspiration and luxury item, it wouldn’t have been difficult to place the clock also along those lines.

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